The one and only.
The development of this trendy Russian meat snack line included all the process, starting from the naming of three separate brands: Wolfish Snack, Bang-Bang, Jerky. The daring design brings a consumer back inf the Wild West, the original birthplace of the product and reflects its harsh taste both on product packaging and taste.
At the time the Brandpackers started the project, many Russian meat producers started to produce this kind of products, branding them by different names such as Schnellers, Joky, Meatsouri etc.
The product category name Jerky itself appeared to be patented and we got a task to find a different one.
We succeed to patent the name Jerky in Russian market by using our know how and legal procedures.
They matter more than answers.
Be sincere in design, tell the truth. Find what is it exactly in your case, and then find a way to clearly show it.