Our client, Kurland Meatmaster has launched a new line of pre-fabricated and prepared to cook meat for the picnic barbeques. Our assignment included a key character development, photosession of products and the packaging concept.
They matter more than answers.
Design is an intermediary between you and the consumer, your most reliable agent. Whether we like it or not, he participates in a dialogue. What does he tell the consumer, what properties does the product translate? Simplify your approach and concentrate on the idea: what exactly should the buyer learn?